Heirloom is a mixed used development in Melbourne, Australia. The scheme is situated in the suburb of Doncaster East and includes office, retail and F&B on the lower levels with 16 luxury-specification apartments above. The area is home to many baby boomers wishing to downsize from the family home and move into luxury apartments. The timeless interiors drew reference from the 1960s, working in harmony with the more modern fixtures and fittings.

I worked with the developers, architects, 3D artists and photographers to ensure this sense of luxurious nostalgia shone through in the marketing campaign, which included brochures, signage, a responsive website and press ads.